manga sales are cooling, publishers are looking toward other markets where manga has flourished as an import as models for future growth here. Hamric says, “No alarm bells are going off and no panic buttons are being pushed.” But in all aspects of manga publishing, stakeholders are wondering what’s next. “The question is whether sales will stay at an elevated point as a new steady state, or whether they’ll decrease in a contractive cycle as before.” “We’re starting to see the market come back down to earth,” says Leyla Aker, publishing director at Penguin Random House Publisher Services. 19 holding on to the fifth spot on the chart (Colleen Hoover occupied the slots in between). in early April, according to data from Circana BookScan, with Jujutsu Kaisen, Vol. That said, the most recent volume of Spy x Family was the bestselling book in the U.S. “When we look at the units sold for the top-selling 10 titles and 100 titles during the same period, the year-to-date units are down by 45% and 35%, respectively,” he says. He attributes this to the decline of mega-hit series. According to Shimizu, 2023 has been down in the first 10 weeks of the year by 20% over the similar period last year.
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